Media Theories

Goodwins theory was all about how there are specific conventions in music videos to specific people. He talked about how there had to be a relationship between the lyrics and the video, these had to illistrate, amplify and contradict. For example
The video had to include genre signifiers these could be props, clothing, appearance and locations.He said how the producers had to encode the video with things that the audience would be able to decode, this is things such as in a love song the main girl could be wearing red because she is in love. You have to make sure that you use iconography; where the audience can recognise images. He said how the record companies make sure that there are a lot of close ups of the main star in the videos so that everyone can know who they are so they will want to buy the single or album. Voyerism should be used, this is where you are watching or spying on someone in the video. A motif can be used this is where there is a reoccuring image or theme going through the whole video. Intertexual reference's should be used to show that you may admire someone elses work that they have used in another video.
This music video from maroon 5 shows how this theory is put into action


Laura Mulveys Male Gaze Theory talks about how in films and music videos we are always seeing the women from a males perspective. As we will always see them as being sexy and the camera will always pan up and down her as if a male is looking at her. This objectifies women as it shows how men can have more power than they do. They show women as objects as they are always made to look very pretty and put in very sckimpy clothing to show off a lot of skin. When audiences decode the text they will be able to see how women are sexualised and some women may not like to see that. There are 3 specific things that you will find in music videos: the first one is the perspective of the male this is the camera angles and the way she looks, the second one is perspective of the spectator this is what the audience are seeing, and the third one is both of them put together.
This video of the saturdays show how this theory is true.

Locations List

• Jazmine's house for the scene where Tommy and Louise are happy together and the bed scene.
  


• Leighs house for when we shot the band all together and individual shots.


• A park to film Tommy singing.


• School to be able to film the plain scene's of Tommy singing with a white background.


• We will go to Camden docks to shoot shots of Tommy by himself, Tommy and Louise and Louise and Mike to show the love triangle.


• We will go to Victoria station to film the scene's with Tommy and Louise in the station and Louise and Mike in the station.


• All of our filming will be done at the end of September/October

Questionnaire

What type of music videos interest you?
-Rock
-Hip-Hop
-Rap
-Classical
-Pop
-Other

Why does this type of music video interest you?

What do you look for in music videos and why?
-Glamour
-Nudity
-Live Scenes
-Special Effects
-Other

We are currently working on creating a music video for a rock/pop song.
What is your take on music from this genre?

What do you think makes a good rock/pop music video?

What do you think makes a bad rock/pop music video?

State a successful rock/pop music video and state why it is successful.

Any other comments or advise you may wish to give.

From our questionnaires we found out that alot of people liked a mix of genres but 90% of the people i asked said they like special effects and would prefer to see them in the music video. Also every questionnaire that we got back said that there needs to be some sort of storyline in order for the music video to be successful.

Catagories of Music Videos

Narrative is where there is usually a storyline throughout the whole video, this can normally be seen with a romantic song as is it normally a love story, the genre these tend to fall is is: rock, RnB and pop. An example of this could be Taylor Swift's love story as its about her and a boy who want to be together and then at the end they finally do.


Concept is where a music video has one theme to it throughout this is a very rare form of music video and doesnt normally fall into any specific genre as it could be used for any. An example of this could be Katy Perry's California Girls as the whole way through the video it shows her in a magic sweet land as a board game.


Performance is where a band is usually playing in the video, this can usually be seen in the genre rock as they are normally playing at gigs. An example of this can be You Me At Six's Underdog as the whole way through it shows them playing in their band.

List of Equipment needed

List of people involved

Harvey Renyolds - Shooting the video and guitarist in the band
Jazmine Sines- Shooting the video
Louise Ashena - Shooting the video and acting
Michael Kealy- Shooting the video and acting
Tommy Bowdery - Lead singer of band and acting
Jack Wagstaff - drum player in the band
Simon Griffith - Guitarist

Music Video Analysis

Jessie J - Whos laughing now
This video shows a young girl going through school and getting bullied, this video can probably relate to a lot of young school children as they were growing up as many children these days do get bullied at school. It also shows the young girl not being able to stick up for her self because other children will laugh and encourage the young bullies to want to carry on. It shows quite a popular convention in music videos as many pop artists will relate to something that has happened in their life before. There are many close up shots of Jessie as she the star in the video and this is what the managers ask for the production people to do. You see a lot of Jessie as she plays mainly every character in the video as she plays the cleaner, teacher and dinner lady which is in every scene. The mise en scene is of the school as that is most places were children get bullied. There are many bright colours in this video to show that she is now over the bullying and it doesn't bother her any more. All of the bullies are wearing the same colour of pink showing how they all want to be the same as each other. There is an action match of the little Jessie and the older Jessie from when she is looking up from the table and Jessie is behind it. This shows how it is the same person:

Beyonce - if i were a boy

At the beginning of the video beyonce and her boyfriend in the video say words that a relationship is supposed to have and they are dressed very natural to show that this is a natural thing of life. It shows a lot of juxtaposition between men andwomen and how men treat women for example when she made the man breakfast and he couldn't care less. As the video is in black and white it shows everything as being dull and that women are not happy with the way men treat them as the atmosphere could show the unhappiness of the women being in her relationship. It also shows a women flirting and dancing with another man when her boyfriend is on the other side of the room shows how men make women feel with other women. Many of the shots are repeated throughout the video as it shows a women being in a mans role and then

the man being back in his role.

When Beyonce has her arms round the man in the video when they are shooting at the wall it challenges the ideologies given to men as it is usually the men putting their arms round the women to help them out.

There is a shot of another police officer looking at Beyonce's bum whilst she is trying to get a criminal into the car. This relates to Laura Mulvey's theory as the way that the man is looking at her shows how she is being portrayed as an object for a male to look at.

There are also binary oppositions between the male and female aspects in the video as the female seems to be objectified as she is seen to be something to look at whereas the male seems to have an active role and is shown to have a lot to do.

Pink - Stupid girls

This video is all about there being pressure on girls to be like all of the celebrities as they all show ideologies that men want to see in a women. There are a lot of ways shown where girls are being 'stupid' where pink has reenacted things that celebrities have done in the past that make them not look very intelligent. There is a part in the video where you see her go into the bathroom and shove a tooth brush down her throat because she has eaten over '300 calories'. This shows what pressure girls have to be skinny because a lot of the celebrities are skinny with big boobs and many young children will follow them as they may look up to them. Men will want their girlfriend/wife to look a certain figure that they have seen on TV or in a magazine because they want to have a girlfriend to look like them, when that shouldn't be the way men think. This links to Laura Mulvey's theory as women are being seen as an object to look at and not a living human being.