Summary of evaluations

Sum up on Prezi

Evaluation Q4

How did you use media technologies in the construction and research, planning and evaluation stages? on Prezi

Q4 part 2

Final Cut
We used this for every individual part of our music video. When looking at all of our clips final cut allowed us to view them in a larger form rather than just looking at them on the digital camera screen. It allowed us to view the timeline of our video and what clips were where and if we needed to insert something into a certain part. We used many different effects on top of our clips such as the colour correcter to turn some of our shots to black and white and to brighten the colours on some of the shots. We enhanced the contrast on some of the clips that we kept in colour in order to exaggerate the fact that Tommy is slowly returning to the person that he used to be. Also, when we changed the shots to black and white we enhanced the whites and blacks for the clip, however sometimes the whites were too high so we would have to keep playing around with the keys untill we got the colours right. We made the colours bolder as they contrast really well with each other and they also keep a similar theme as the Digi-Pak. When we enhanced the colours on some shots we played around with the brightness and contrast moving the bar up and down untill we found when the brightness felt right for the clip. We used many clip transitions on our clips such as cross dissolve and fade ins and fade outs and motion blur. We wanted to use these transitions so the clips would keep a fluent movement from one to the other. We made our animation on Final Cut by importing the pictures that we had scanned in to Photoshop. We had to insert them all into a sequence in the order we wanted them on the screen so we had to make sure that all of the body parts were onto of the background picture. We had to move all of the body parts seperatly and make key points for where we wanted the body parts to move and where we wanted them to move to. We also made our stock animation on Final Cut of the words 'I love you', we did this by importing pictures of Tommy, each adding another letter to spell the words and eventually, speeding up the duration.

New media in our society

Nowadays in our society we rely on the media a lot more than what we used to. We will use the internet to look at music video on websites such as youtube rather than watching them on TV. We will use Facebook, Twitter, Myspace to see what people are up to and also the celebrities that we want to follow. With iPads and tablet devices being made we can download apps to be able to keep up with the new technologies being made everyday. We can access the internet from our mobile phones now so we do not have to have a laptop or computer to be able to access this from. This is more convenient for the younger generation due to them having access to hardware such as smart phones and tablet devices. Many contemporary artists were launched through social networking sites, such as myspace with their videos being put up on youtube. An artist that is an example of this is Justin Bieber with him being found by his videos on youtube.

Evaluation Q3

Pro's

• Story line fits in well


• Young people attracted


• Keeps audience on edge


• Young people able to identify


• Met conventions of genre and music video


• Editing adds to genre


• Picked costumes well


• Colours fit well


• Genre is clear


• Editing goes with the beat


• Animation fits in well and looks better than it used to


• Lot of skill in the animation


• Digi-pak looks professional


• Strong band identity


• Kept house style over all three products

Con's

• Spend more time with lead singer


• Better lip singing


• More locations


• Animation doesn't totally fit in


• More various shots - close ups of Tommy


• Use filters


• Better contrast

If we were to make another music video i think we would make sure we give ourselves enough time to be able to do a lot more filming in different locations as this was said in our audience feedback. I would have spent more time perfecting the animation and making it look a lot more professional and making a lot more of it.

There were many personal problems that we had during the production such as there only being one computer that had all of the clips and the music video on so normally only 1 or 2 of us would be able to do this in the lesson. This would hinder our music video as some of us may have different opinions on what we would have wanted to put in the video and where we would want to put it.

We have learnt that we need to make sure that we try many more effects on our video and use different filters to see how they can make our video look a lot better. We have learnt that we need to spend more time with the lead singer to make sure that we get enough good shots to be able to put into our video so we can choose the best ones.

We have learnt a lot from our feedback that was given to us through our focus group and we will take all of the comments on board for the future.

Evaluation Q2

How effective is the combination of your main product and ancillary text?

We wanted to make sure that we had a consistent house style through out our music video and digi-pak/digi-pak advert so that the audience were able to recognise the band.

We did this by making sure we used dark colours throughout everything such as making the digi-pak black with a few bright colours running through it. We did this also on the digi-pak advert so that the audience will be able to notice that this is for the same band. We also used black and white running through our video so that the audience will be able to decode this.

We also encoded all of our media text with bright colours running through them so that there could be a large contrast between the bright and dark colours. This is shown on our digi-pak and digi-pak advert with the splash's of yellow and white running through it. We also show this in our music video as there are a lot of bright scene's throughout the video. We have used pictures of the band on our digi-pak and digi-pak advert but haven't really shown a lot of identity but the audience will be able to know who they are from there music. We used a consistent font throughout all of the digi-pak and digi-pak advert so that we can make sure we have a good band identity. We wanted to make sure that the band name and the name of the album fitted well to our band and the way the digi-pak looked. We feel it all fits together and goes well together. We have created mystery to what the lead singers look like on the digi-pak advert as there are no pictures of them.

We feel that our digi-pak creates a great band identity to what we wanted it to look like as it follows other digi-pak conventions as they do not show their identity as they are more focused on the music than they are about being a 'star'.

We feel that our digi-pak advert is a good way of showing band identity with the colours matching the digi-pak and having the same identity. We feel it creates mystery as you cannot see what the lead singers look like so the audience will have to buy the digi-pak or go on the Facebook site to be able to se this. The signatures on the advert are represented as some kind of autograph that the buyers and viewers are getting and will make the audience feel special as they may feel not everyone has this.

Evaluation Q1

Question 1 -In what ways does your media product use, develop or challenge forms and

conventions of real media products?

In our music video we have used, developed and challenged forms and conventions of real media products. We wanted to use You Me At Six - fireworks for our music video as we wanted a song that hadn't had a video so we could create a story line that didn't have to compete with a professionally made video and story line.

We followed many conventions through out our video. We made Tommy the lead singer of the band and the lead role of the story line so that we could relate to Goodwins theory with there having to be many close up shotsof the lead singer as he will be the icon of the band.

We used many different shots that showed continuity and montage editing within our video. We have used continuity editing with the shots of the relationship scene of Tommy and Louise as this is a story that is carrying on throughout the whole video. We used montage editing when we showed different shots of Tommy as we used many cross cuts between the scene's.

We used the convention of when seeing a scene in a music video in black and white it shows that past, as when Louise and Tommy are happy together we have put most of them all into black and white to show how they used to be happylike her and her knew man are. This is also shown in the Aloe Blacc - I need a dollar video where he is in black and white showing the past.

After the beginning of the the video, many of the shots are not much longer than 5 seconds long as we used fast paced editing this is so that we can keep the audience intrigued and incised to want to watch more and to see what else is going to happen. Many of our shots will have different editing put on to them from a cross dissolve to a colour corrector effect on top. This is to make the video look more professional and bring the shots colour in the shots out.

We encoded the text with a love story between 3 people, this showed a a love triangle between Louise cheating on Tommy with Mike. This broke many conventions that many people seem to think, as a main convention of relationships is that themale figure is the one who cheats however we show the female figure cheating. The challenges the Laura Mulveys theory also as she says how the female is just seen as a figure as never in power however we show the female being very much in power.

We made sure that we followed the mise en scene for the genre of indie/rock. We made sure that the clothing that the band and the lead singer wore dark indie clothing and we wanted all of our band had long hair as this is a genre signifier for indie/rock. Wewanted to make sure that the audience would be able to decode our text and be able to know the genre we are coming from. Many of our locations are in many indie music video's such as a garage or a set where the band will set up their band equipment andsing as a band.

With our animation we wanted to make sure it would fit into our music video and give it that slight edge that no one else had. However animation is not a general convention that is usually seen in the genre of indie/rock but we wanted to have something in our video that attracted a wider audience and we feel that the animation does this.

I learnt that there were many conventions that music video's follow that i didn't know. Here are screen shots of the conventions that we have used and not used in our digi-pak and digi-pak advert. Here are the conventions of the digi-pak advert:

Here are the conventions of the digi-pak:

Digi-pak Advert Analysis

Digi Pak Advert Analysis

Analysis of Digi-Pak

Digi-pak Analysis

Digi-pak Sinful Agenda Advert

Digi-pak Sinful Agenda

Final Video, Sinful Agenda - Fireworks

25th November

Today we finished all of the animation of Mike and Louise and we also finished the whole of the video.

22nd November

Today we completed all of the animation of Louise and Tommy and started the animation of Mike and Louise. I had to import all of the separate body parts into final cut again and put them all into the order i wanted them to be.

16th November

Today we carried on with finishing our digi-pak and started our digi-pak advert. We started to put the text onto the digi-pak and made all of the other 5 sides that we need to make for it to look professional. We used the same effects on the other pages that we used on the front cover so that it would have a running theme the whole way through.

By the end of the day we had finished the digi-pak and the digi-pak advert. See separate post for the finished result.

14th November

Today we filmed Tommy against a white wall singing the lyrics to the song, we took many medium shots and many close up shots of him. We wanted to make him look appealing to the audience so we made him dress how we thought he should look due to the genre so we could signify this to the audience. We also uploaded it and changed the colours to black and white by using a colour corrector. We enhanced the whites so that it would look more effective and professional.

10th November

Today we continues to try and round our music video by trying to fill in all the gaps. After editing we found out that there were too many spaces that we needed to fill so we were going to have to do some more filming.

8th November

Today we started on the digi-pak for our band, we used photoshop to create this. We started by making sure all of the canvas's were the same size to work on so they would all come out equal. We decided we wanted to use a black background due to the song we chose being in the genre of indie/rock and this colour goes with the genre.

We decided to start experimenting with brush tools to see what they would look like on top of the black background. We wanted to use bright colours so that there would be a large contrast between the light and dark.

4th November

Today we carried on with the animation making sure that we have encoded it with the meaning that we wanted to. As each of the clips take a while to edit but will only be about 5 seconds each we had to make sure we have enough slips to go through the whole o our video so that there isn't just one part that has the animation running in it.

2nd November

Today we did a lot of editing to the animation, animation always takes a while as as you have to always render it before you can watch it back and see what you have changed to it. We uploaded and background of skyand land that we drewourselves as we as just going to use a plain white background but we then thought over it and decided a drawn background would look a lot better. We also added clouds to the background to reflect the emotions that the main characters are going through to show pathetic fallacy.

31st October

Today we uploaded all of the footage that we took in the holidays and looked at where we could fit it in on our video timeline. We changed the colouring of the photo with the colour corrector so that the colours stand out and look and lot brighter.

29th October

Today we took the band photo's for our digipak, we took individual shots of Tommy, Jack, Simon and Harvey. These were only shots of their faces as they are going to look like they are polaroid pictures when they are put onto our digipak.

Filming 25th October

Today we went to the park to film the park scene with Tommy and Louise, we filmed another 360 degree shot of Tommy . We also filmed a medium shot of Tommy and Louise on the bench arguing to film a different setting in the background. We also filmed them walking away from each other to show how she can not get away with what she was doing to him.

Animation 19th October

Today i carried on with the animation by trying to make all of the different parts of the body move and tried to get them to all move at the same time. This was difficult to try and get to grips with but in the end became a lot easier than i thought it was going to be. I had to make key points in the duration of the video and make sure that i kept centering clip, the picture below shows all of the different key point i had to put into the key frame.

I had to make sure that i double clicked on he clip that i wanted to move as sometimes the programme would work very slow so i would have to keep rendering the sequence by going to the top of the page and pressing on the sequence tool at the top and rendering it all.

Filming 17th October

Today i started to make the animation by drawing the people tobe able to be scanned in. I had to put them into photoshop and cut them out all individually so that i could save them individually to put them into final cut.

Filming 12th October

We went up to London Victoria to get some shots of Tommy, Louise and Mike in a different setting. We took and 360 degree close up shot of Tommy's face to show how confused he is because of what is happening to him. We also took many establishing shots of the station to give the audience a sense of where this was happening. We took zoomed out shots of both Louise and Tommy together and Louise and Mike together so the audience would be able to see how Tommyfeels as if he is in a dream when he is with Louise.

We also went up to Camden to shoot some scene's at the Camden docks and many other close ups of Tommy. We filmed Tommy and Louise walking down Camden docks holding hands looking very happy and we also did the same shot of Mike and Louise holding hands looking very happy but tommy is sitting down with the other people watching them. We then filmedTommy walking up a pathway as it gave nice leading lines to the camera shot. This was very hard is the town was very busy and many people kept tripping over us. We also filmed Tommy singing on a bridge which gave a nice framing to the camera shot with the trees.

Filing 10th October

Today we filmed at Mikes how with Louise and Johnny to film the scene of where Louise cheats on Tommy. We used a spotlight to be put onto Tommy whilst he was singing and We asked Louise and Johnny to lay on the bed next to him. We then did a shot of Tommy singing and then moved the camera round for Johnny and Louise to be in the same room as him kissing and cuddling

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Editing 5th October

Today we were putting some of the shots that we had taken and was trying to slot them into the time line of our music video. We were playing around with all of the differentshots to see where they could go.

Filming 3rd October

Today we filmed the bedroom scene of Tommy and Louise in bed with Tommy singing the to the song whilst Louise is asleep. We did this so we could match it to another shot the went with the words 'when you sleep with somebody else', of Louise being in another bed with another male.

Filming 28th September

Today we filmed at my house (jazmines) this was for the scene where Tommy finds out that Louise is cheating on him. We took many close up shots of Tommys face to show how he is the lead singer in the band.

We also filmed Louise's phone whilst she was texting the other man and both of their points of view.

26th September Filming

Today we uploaded all of the footage of the band that we had taken on the monday to see what it all looked like and to start seeing where it could be slotted into the song. Here are some screen grabs of the band in single shot close ups.