Evaluation Q2

How effective is the combination of your main product and ancillary text?

We wanted to make sure that we had a consistent house style through out our music video and digi-pak/digi-pak advert so that the audience were able to recognise the band.

We did this by making sure we used dark colours throughout everything such as making the digi-pak black with a few bright colours running through it. We did this also on the digi-pak advert so that the audience will be able to notice that this is for the same band. We also used black and white running through our video so that the audience will be able to decode this.

We also encoded all of our media text with bright colours running through them so that there could be a large contrast between the bright and dark colours. This is shown on our digi-pak and digi-pak advert with the splash's of yellow and white running through it. We also show this in our music video as there are a lot of bright scene's throughout the video. We have used pictures of the band on our digi-pak and digi-pak advert but haven't really shown a lot of identity but the audience will be able to know who they are from there music. We used a consistent font throughout all of the digi-pak and digi-pak advert so that we can make sure we have a good band identity. We wanted to make sure that the band name and the name of the album fitted well to our band and the way the digi-pak looked. We feel it all fits together and goes well together. We have created mystery to what the lead singers look like on the digi-pak advert as there are no pictures of them.

We feel that our digi-pak creates a great band identity to what we wanted it to look like as it follows other digi-pak conventions as they do not show their identity as they are more focused on the music than they are about being a 'star'.

We feel that our digi-pak advert is a good way of showing band identity with the colours matching the digi-pak and having the same identity. We feel it creates mystery as you cannot see what the lead singers look like so the audience will have to buy the digi-pak or go on the Facebook site to be able to se this. The signatures on the advert are represented as some kind of autograph that the buyers and viewers are getting and will make the audience feel special as they may feel not everyone has this.