Evaluation Q1

Question 1 -In what ways does your media product use, develop or challenge forms and

conventions of real media products?

In our music video we have used, developed and challenged forms and conventions of real media products. We wanted to use You Me At Six - fireworks for our music video as we wanted a song that hadn't had a video so we could create a story line that didn't have to compete with a professionally made video and story line.

We followed many conventions through out our video. We made Tommy the lead singer of the band and the lead role of the story line so that we could relate to Goodwins theory with there having to be many close up shotsof the lead singer as he will be the icon of the band.

We used many different shots that showed continuity and montage editing within our video. We have used continuity editing with the shots of the relationship scene of Tommy and Louise as this is a story that is carrying on throughout the whole video. We used montage editing when we showed different shots of Tommy as we used many cross cuts between the scene's.

We used the convention of when seeing a scene in a music video in black and white it shows that past, as when Louise and Tommy are happy together we have put most of them all into black and white to show how they used to be happylike her and her knew man are. This is also shown in the Aloe Blacc - I need a dollar video where he is in black and white showing the past.

After the beginning of the the video, many of the shots are not much longer than 5 seconds long as we used fast paced editing this is so that we can keep the audience intrigued and incised to want to watch more and to see what else is going to happen. Many of our shots will have different editing put on to them from a cross dissolve to a colour corrector effect on top. This is to make the video look more professional and bring the shots colour in the shots out.

We encoded the text with a love story between 3 people, this showed a a love triangle between Louise cheating on Tommy with Mike. This broke many conventions that many people seem to think, as a main convention of relationships is that themale figure is the one who cheats however we show the female figure cheating. The challenges the Laura Mulveys theory also as she says how the female is just seen as a figure as never in power however we show the female being very much in power.

We made sure that we followed the mise en scene for the genre of indie/rock. We made sure that the clothing that the band and the lead singer wore dark indie clothing and we wanted all of our band had long hair as this is a genre signifier for indie/rock. Wewanted to make sure that the audience would be able to decode our text and be able to know the genre we are coming from. Many of our locations are in many indie music video's such as a garage or a set where the band will set up their band equipment andsing as a band.

With our animation we wanted to make sure it would fit into our music video and give it that slight edge that no one else had. However animation is not a general convention that is usually seen in the genre of indie/rock but we wanted to have something in our video that attracted a wider audience and we feel that the animation does this.

I learnt that there were many conventions that music video's follow that i didn't know. Here are screen shots of the conventions that we have used and not used in our digi-pak and digi-pak advert. Here are the conventions of the digi-pak advert:

Here are the conventions of the digi-pak: