Evaluation Q4

How did you use media technologies in the construction and research, planning and evaluation stages? on Prezi

Q4 part 2

Final Cut
We used this for every individual part of our music video. When looking at all of our clips final cut allowed us to view them in a larger form rather than just looking at them on the digital camera screen. It allowed us to view the timeline of our video and what clips were where and if we needed to insert something into a certain part. We used many different effects on top of our clips such as the colour correcter to turn some of our shots to black and white and to brighten the colours on some of the shots. We enhanced the contrast on some of the clips that we kept in colour in order to exaggerate the fact that Tommy is slowly returning to the person that he used to be. Also, when we changed the shots to black and white we enhanced the whites and blacks for the clip, however sometimes the whites were too high so we would have to keep playing around with the keys untill we got the colours right. We made the colours bolder as they contrast really well with each other and they also keep a similar theme as the Digi-Pak. When we enhanced the colours on some shots we played around with the brightness and contrast moving the bar up and down untill we found when the brightness felt right for the clip. We used many clip transitions on our clips such as cross dissolve and fade ins and fade outs and motion blur. We wanted to use these transitions so the clips would keep a fluent movement from one to the other. We made our animation on Final Cut by importing the pictures that we had scanned in to Photoshop. We had to insert them all into a sequence in the order we wanted them on the screen so we had to make sure that all of the body parts were onto of the background picture. We had to move all of the body parts seperatly and make key points for where we wanted the body parts to move and where we wanted them to move to. We also made our stock animation on Final Cut of the words 'I love you', we did this by importing pictures of Tommy, each adding another letter to spell the words and eventually, speeding up the duration.

New media in our society

Nowadays in our society we rely on the media a lot more than what we used to. We will use the internet to look at music video on websites such as youtube rather than watching them on TV. We will use Facebook, Twitter, Myspace to see what people are up to and also the celebrities that we want to follow. With iPads and tablet devices being made we can download apps to be able to keep up with the new technologies being made everyday. We can access the internet from our mobile phones now so we do not have to have a laptop or computer to be able to access this from. This is more convenient for the younger generation due to them having access to hardware such as smart phones and tablet devices. Many contemporary artists were launched through social networking sites, such as myspace with their videos being put up on youtube. An artist that is an example of this is Justin Bieber with him being found by his videos on youtube.