Music Video Analysis

Jessie J - Whos laughing now
This video shows a young girl going through school and getting bullied, this video can probably relate to a lot of young school children as they were growing up as many children these days do get bullied at school. It also shows the young girl not being able to stick up for her self because other children will laugh and encourage the young bullies to want to carry on. It shows quite a popular convention in music videos as many pop artists will relate to something that has happened in their life before. There are many close up shots of Jessie as she the star in the video and this is what the managers ask for the production people to do. You see a lot of Jessie as she plays mainly every character in the video as she plays the cleaner, teacher and dinner lady which is in every scene. The mise en scene is of the school as that is most places were children get bullied. There are many bright colours in this video to show that she is now over the bullying and it doesn't bother her any more. All of the bullies are wearing the same colour of pink showing how they all want to be the same as each other. There is an action match of the little Jessie and the older Jessie from when she is looking up from the table and Jessie is behind it. This shows how it is the same person:

Beyonce - if i were a boy

At the beginning of the video beyonce and her boyfriend in the video say words that a relationship is supposed to have and they are dressed very natural to show that this is a natural thing of life. It shows a lot of juxtaposition between men andwomen and how men treat women for example when she made the man breakfast and he couldn't care less. As the video is in black and white it shows everything as being dull and that women are not happy with the way men treat them as the atmosphere could show the unhappiness of the women being in her relationship. It also shows a women flirting and dancing with another man when her boyfriend is on the other side of the room shows how men make women feel with other women. Many of the shots are repeated throughout the video as it shows a women being in a mans role and then

the man being back in his role.

When Beyonce has her arms round the man in the video when they are shooting at the wall it challenges the ideologies given to men as it is usually the men putting their arms round the women to help them out.

There is a shot of another police officer looking at Beyonce's bum whilst she is trying to get a criminal into the car. This relates to Laura Mulvey's theory as the way that the man is looking at her shows how she is being portrayed as an object for a male to look at.

There are also binary oppositions between the male and female aspects in the video as the female seems to be objectified as she is seen to be something to look at whereas the male seems to have an active role and is shown to have a lot to do.

Pink - Stupid girls

This video is all about there being pressure on girls to be like all of the celebrities as they all show ideologies that men want to see in a women. There are a lot of ways shown where girls are being 'stupid' where pink has reenacted things that celebrities have done in the past that make them not look very intelligent. There is a part in the video where you see her go into the bathroom and shove a tooth brush down her throat because she has eaten over '300 calories'. This shows what pressure girls have to be skinny because a lot of the celebrities are skinny with big boobs and many young children will follow them as they may look up to them. Men will want their girlfriend/wife to look a certain figure that they have seen on TV or in a magazine because they want to have a girlfriend to look like them, when that shouldn't be the way men think. This links to Laura Mulvey's theory as women are being seen as an object to look at and not a living human being.